Introducing our new eco-friendly packaging
We spent a lot of time researching and took many things into consideration with the decision to move forward with our new pouches. Environmental impact was right at the top alongside what we think our customers would like the most. Our customers tend to align with us in our concern for the environment so that made it an easy choice to select packaging that aligns with our values.
While plastic may not always seem like the most eco-friendly option, in fact in certain instances such as this, it is. Here are some of the reasons we decided to go with plastic sleeves:
- Our new packaging uses less plastic than the 22 oz. tubs
- It’s lightweight, meaning fewer emissions in its transport
- It has a higher product-to-packaging ratio, which also means less fossil fuel needed to transport them
- It’s durable, which eliminates the issue of breakable tubs
- It’s recyclable – admittedly it’s not as easily recycled as other options, but we’ve made it easy for you! Check out this drop-off option along with our free recycling envelope program
- Glass and aluminum may have a better reputation, but in actuality it they generate more of an ecological footprint in their production and (lack of) recycling
You can find more information here.
We believe in using what we have to mitigate food waste.
Did you know that more than half of animal agriculture is leaving the food system? Brawny byproducts like cartilage and joints are often discarded before heading into grocery stores or restaurants for mass consumption.
We’re not cool with that. Many of these wasted animal products are actually even healthier to consume than the typical meaty filets you’ll find on a menu. Plus, increased waste in animal agriculture leads to increased demand for animals raised for consumption.
That’s why we’re proud to offer an upcycled product. Upcycling is defined as the reuse of discarded materials, in order to create a product of higher value. When we make our broths, we use the lower demand parts of animals to reduce food waste.
We’re different than most meat producers. When we make our broths, we use what’s already available to reduce our environmental footprint. And the best part? Those upcycled proteins make our broths taste even better.